When it comes to home staging business, it is important that your prospective clients are aware of your firm’s dedication to quality and finish. If you have been able to satisfy your clients in the past, you have a higher chance of doing better in the future. Here are a few marketing tips that might help you in expanding your home staging business venture.
- Presence in the social media
In a world that is highly engaged in social media, blogs are indispensable if you want more online presence. However, simply having a presence in the social is not enough; you have to make sure that your accounts are thriving and vibrant. To do so, you have to make sure that you give frequent posts and updates and interact with the followers. Remember that it is important to post images and videos as these are more engaging and will keep your followers coming back for more.
Do not open more accounts than you can manage. Facebook, Instagram, Pinterest and Houzz are however unavoidable as these are currently the major social media giants and promise greater exposure. It has been found that personal blogs over Facebook and Instagram are more yielding due to higher traffic and user friendliness.
- Interaction within the community
Homeowners would always love to have well designed interiors. However, many of them may not have much idea about the firms dealing in this field. If you manage to catch their attention by showcasing some of your skills, you will have a better prospective in the future. They may not hire you immediately, but your number of prospective clients will surely increase. For this, you can have interactive sessions at the furniture outlets, home improvement store, library or business improvement association.
Well designed interiors also increase the real estate value of a house. So you may also hold interactive sessions with the real estate agents, whereby you can brief them about the statistics related to home staging business.
- Get reviews
One of the most effective ways to know if you are going in the right direction is to hunt for reviews from your clients. You can post your work updates on social media and find out what are the consumer preferences. Or if you want to make things more interesting, you can also ask your clients to write a review about your work. As a reward, you may keep interesting treats in store. Having these reviews posted online will also keep your online followers engaged and will definitely create a buzz about your home staging business.
- Take care of your blog
Apart from your social media accounts, you can also start an independent blog. This will add to the professionalism of your business and also provide greater information to the interested customers. The main target, however, should be to keep it interesting. For that, you can post short well-written articles. If your writing skills are not very good, you may also hire a freelance writer for the job. Photos and videos are again a must. You may also study and follow the industry trends for greater returns.